Trade-In Program

Trade-In Program

Increase the chance of converting a site visitor into a lead by utilizing digital conversion tools . Trade-In tools will provide your customers with additional information and engage them on a deeper level on the information that is most relevant to them. Cultivate more trade-in leads with a tool that meets customers where they are in their buying journey.

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Car & Driver

Put the power of Car and Driver’s shopping tools to work on your website with newly designed Car and Driver Trade-In Range powered by Black Book® and Car and Driver Credit Score powered by Equifax®.

Trade-In Range uses industry-leading Black Book appraisal values delivering you transaction price flexibility and more realistic trade-in expectations for shoppers. Credit Score provides shoppers their actual score via a soft pull (no SSN or DOB required and no impact to credit). Generate quality, low funnel leads, while providing valuable information to your shoppers in a streamlined experience from one of the most trusted brands in automotive.

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Kelley Blue Book

Founded in 1926, Kelley Blue Book is the only vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. Our flexible LeadDriver trade-in tool integrates trusted Kelley Blue Book trade-in values directly into your dealer site. LeadDriver gives car shoppers the information they need, a Trade-In-Value, while providing dealers a robust lead that includes data on the shopper’s trade-in and Vehicle of Interest as well as their contact information.

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