Acura Dealer Digital Program (ADDP) - Reporting

An online, comprehensive reporting suite is provided to dealers enrolled in any of the Acura Dealer Digital program products with insights into their performance as well as the ability to compare it against other Acura Dealer averages including National, Zone, & District.

Some of the metrics reported include:

Dealer Websites (filterable by page type, model traffic, zone/district)

  • Visits
  • Engagements
  • Conversions (phone/form)
  • Source Traffic
  • Referrer Traffic
  • Time on Site

Dealer Digital Advertising (filterable by channel, zone/district)

  • Impressions
  • Clicks
  • Conversions
  • Click Through Rate
  • Cost Per Click
  • Cost Per Acquisition