Digital Advertising Program

Digital Advertising Program

Search, display, social, and video advertising, are all ways to attract more quality shoppers to your website and thus resulting in more lead volume for your dealership. The Acura Dealer Digital Program is designed to provide Acura dealers an overall turnkey program that has nationally coordinated campaigns, the ability to dominate your local market, and allows you to promote what makes your dealership unique.

When enrolling with your vendor of choice, consider the following:

Search Engine Marketing (also known as SEM or Paid Search) focuses on paid advertisements on search engines such as Google to promote traffic to your website. Value: SEM will help drive additional quality traffic to help increase lead volume for your dealership.

Display Advertising (also known as “banner ads”) are graphic ads that are shown at the websites and served to the consumer based on what is known about the consumer (i.e. past search history, their interests, previous websites browsed, etc.). Value: Display Ads target customers based on relevant search history that aligns with prospective customers and help create future demand with touch points for researching consumers.

Social Media Advertising (also known as Paid Social) are graphical and engaging ads that use images and video Facebook and Instagram. Value: Paid Social ads drive awareness and lead volume on platforms where users are spending the majority of their time online.

Video Advertising consists of paid YouTube video ads that play before, or in the middle of, targeted video content in-market customers are watching. Value: Video ads are meant to drive further awareness and long-term lead generation.

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Adpearance

Adpearance is the sales-obsessed digital marketing company focused on helping Acura dealers sell more cars. Improve your digital advertising performance with exceptional execution and exclusive inventory ad technologies focused on low-funnel searches. Drive organic traffic with strong SEO. And convert more leads to sales with Foureyes® sales intelligence.

Generate the best bottom-line results with Adpearance, the certified digital marketing program partner with best-in-class technology and customer service.

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Dealer.com

Dealer.com Advertising delivers connected digital campaigns promoting your inventory and dealership services to the places where your customers browse, shop, or consume content online. We connect your cars to your customers through a flexible, intelligent, and secure advertising solution powered by exclusive consumer insights, market intelligence, and first-party data.

Dealer.com’s dedicated social experts combine great content with community management for a balanced social presence. Campaigns align with your overall digital strategy and brand guidelines and encompass a complete range of services that optimize your social identity, reputation, and reach.

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Dealer Inspire

Dealer Inspire, powered by Launch Digital Marketing, has over 290 Google Certifications. Launch Digital was born a SEO and SEM company and has a team of experts focused on maximizing campaign dollars and ROI. This is the award-winning digital agency built to make big things happen for automotive brands. We think, create, and target with innovative dealers who want to push the limits of digital.

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DealerOn

Through a time-tested process in which we document all existing site metrics with each customer prior to them going live on the DealerOn platform, we have documented an average lead volume increase of 250%.

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Dealer eProcess

When it comes to digital marketing, having the tools to run certain ad campaigns is only half the battle. The other half is having the ability to track every aspect of those campaigns at the most detailed level in order to effectively optimize your ad budget, getting the greatest possible return on investment. As a Dealer e-Process website customer, your digital marketing campaigns are fully optimized based on the ultimate goals of lead conversion and vehicle sales.

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L2tMedia

L2TMedia provides a full suite of digital marketing solutions: paid search, display, video, SEO, reputation management, social media and paid social. With this product suite, L2TMedia has helped meet the changing needs of auto dealerships by providing innovation, insights and results-oriented solutions. Our expert team guides you through determining strategy, assigning the proper budget, executing campaigns and tracking results. Our proprietary My Access Point platform allows you to measure the effectiveness of live campaigns with real-time reporting. L2TMedia leverages a higher level of support from its partners: Google, Facebook and Bing.

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Netsertive

Netsertive StreetWise™ empowers you to outsmart the competition through data-driven insights that attract qualified auto shoppers to your rooftop. Our proprietary digital marketing intelligence platform learns 24/7 from the collective wisdom of our growing Acura dealer network, giving you the upper hand to win your local market.

With every dealer that's added to our platform, our technology gets smarter and advises our automotive experts to execute your next move. Your ads are never cookie cutter and hundreds of campaign changes are made each month to make sure you have the highest ad position and share of voice online.

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PureCars

Get more, every day, with PureCars. PureCars is dedicated to delivering more for Acura Dealers. More clicks, leads, calls, visits, service appointments and ROs. PureCars is the first automotive digital marketing platform to offer dealers of all sizes everything they need to compete and thrive in their markets in a single package, including full funnel, integrated advertising across all major digital channels, dealer website conversion tools and powerful business intelligence features. In addition to digital campaigns for new, used/CPO inventory and fixed ops, PureCars provides dealers with VIN-level attribution, inventory & market insights, and opportunities -- giving dealers the tools they need to sell more cars, book more service appointments and increase profitability.

With every dealer that's added to our platform, our technology gets smarter and advises our automotive experts to execute your next move. Your ads are never cookie cutter and hundreds of campaign changes are made each month to make sure you have the highest ad position and share of voice online.

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Team Velocity

Team Velocity is revolutionizing the automotive industry with technology that digitizes the car buying and vehicle ownership processes.

Made by dealers for dealers, our Customer Experience Platform (CXP), Apollo®, provides a suite of integrated applications that make, manage and measure frictionless consumer experiences, from the initial engagement to a final transaction. Apollo empowers dealers to own the entire customer journey by delivering hyper-personalized campaigns across every touchpoint, maximizing ROI and lifetime revenue.

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