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Founded in 2009, fusionZONE Automotive has been helping dealerships increase website traffic, leads and sales for a decade. With the sole objective of driving website conversions, our sites generate more opportunities and our dealers sell more cars. We are a full-service, progressive digital marketing provider, streamlining the digital process for our dealer partners. We have taken the user experience to the next level with our responsive video platform, which is the fastest on the market.
Through our award-winning conversion tools, which includes FastPrice, FastRing and FastCoupons, our websites are created to convert traffic into leads and sales. In addition, as a Google Premier Partner, dealers can be confident knowing that they will receive top performance in all areas of Google Ads, including SEM, Display and Video. We also offer industry leading Technical SEO to help dealers generate high volumes of organic traffic and improve keyword ranking in search results. Our websites are completely secure, utilizing the industry’s strongest SSL Certificates to keep customer’s data safe and secure. Every website we build can be customized with performance improving products and services, such as 24/7 Live Chat, Social Media Management, Digital Retailing and an ADA Compliance Tool. Let us help you maximize your dealership’s lead potential and digital performance so you can do what you do best…sell more cars.
Increasing Your Traffic, Leads and Sales with Data-Driven Site Design
At fusionZONE, we don’t just fold into the crowd, we lead the pack. We regularly push the envelope on what is considered industry best-practices, using powerful analytics platforms to test and confirm customer site interaction and lead generation. We use the latest in responsive design technology to ensure our websites are compatible with all devices. Our sites are built for better organic traffic, usability and lead conversion. We have the highest-converting websites in the market and accomplish this by utilizing our industry-leading conversion tools and best practices learned through 10 years of working with over 1,000 dealer partners.
We are analytics driven, constantly comparing industry benchmarks to our sites. Speed is a high priority at fusionZONE, as our websites are completely optimized for mobile functionality, a critical variable when over 50% of website traffic comes from mobile devices. Every month, we review our dealer’s website analytics to ensure that pages are performing to their highest ability, site speeds are kept in check and customers are thoroughly engaging with the website. We use A/B testing methodology to identify effective new marketing strategies and our platform allows for seamless integration with third-party marketing applications, as well. Anything that can enhance the experience, capture a lead and improve a dealer’s marketing efforts is a top priority at fusionZONE.
Rank Higher. Increase Traffic. Sell More. It’s That Simple.
When it comes to SEO for top rankings and increasing organic traffic, fusionZONE stands alone. We execute a hybrid strategy, combining technical and local SEO, which helps our dealer partners out-rank national third-party sites and smash their local competition.
We focus heavily on technical SEO (breadcrumbs, semantic mark-up, canonical tagging, sitemaps and internal linking to name a few), heat-mapping and backlinking. Fresh, unique content is a priority and ours is backed by rigorous keyword research and industry experience. We make local listings perform better by spending time on citation management, a tedious task we take care of on behalf of our dealers. And don’t forget about the competitors. We analyze what they’re doing each month, so we can show you how to beat them!
Dominate The Biggest Markets On the Web
With more than 214 million users in the United States, Facebook represents an enormous audience-far more than your local billboards or TV spot. Consumers aren’t just visitors; they’re engaging and connecting with businesses. Capitalize on the untapped social media opportunities by using fusionZONE’s Social Media Management.
With our Social Media Management service, we create weekly posts that link directly to our dealer partner’s inventory, services and specials. Using analytics, we deploy the best tactics to increase engagement with visitors and our full-service graphics and video team will create posts specifically for a dealer’s target audience. And before any issues come-up that can affect your online ratings, our reputation management software will help dampen the blow, improve customer relations and satisfy compliance needs.
First Impressions Last. Fast Impressions Sell.
When it comes to conversion, fusionZONE offers 3 of the hottest lead generation tools in the industry. FastPrice and FastRing enable dealers to instantly generate competitive pricing on a prospective customer’s screen and contact them in under 60 seconds, converting more leads into sales. FastCoupons is a versatile tool that helps generate leads for both Sales and Service Departments. It not only solves the problem with “click to print” coupons that aren’t optimized for mobile devices but gives dealers an advantage by allowing them to create an identity for their Service Department.
FastPrice and FastRing work extremely well together to make a positive first impression, increase website conversion rates and stop shoppers in their tracks. With FastPrice, the customer gets their price instantly and with FastRing they can still be on the dealership’s website when the salesperson receives the lead and calls them. Connecting with the customer instantly, while they are still browsing on the dealer’s website dramatically reduces the likelihood of them visiting a competitor’s site.
With lightning fast, coast-to-coast support, we offer unprecedented turn-around times to handle dealer requests. We offer a rigorous quality assurance/verification process based on our Six Sigma internal processes, which translates to less mistakes and more efficiency for our dealers. Our dedicated Performance Management Team guides our dealer partners to make data-based decisions to drive the highest conversions. Monthly digital marketing strategy meetings focus on Google Analytics and lead generation data, as well as a quality-check of a dealer’s website, with recommendations for improvements.
All of our tools and services are built with our dealer partners in mind. Our Customer Dashboard integrates a dealership’s Google Analytics Account to provide in depth custom reporting and analytics, while user-friendly tools further simplify the experience so that you can make calculated, informed decision about marketing strategies.