Acura Dealer Digital Program

Offering a fully integrated suite of certified digital products and services

to successfully manage your online showroom.

Acura Dealer Digital Program (ADDP)

With a variety of programs and solutions available, your selected provider will assist you in developing your best online showroom and digital foundation for your dealership's marketing strategy.


Your website is the first place most of your customers will discover your dealership and is the foundation for your digital marketing strategy. Through the Acura Dealer Digital Program, we have partnered with a select group of website companies, including industry pioneers and innovative newcomers to deliver you with a variety of top-notch website provider options. Regardless of the provider you choose, your website will benefit from the seamless integration of our latest campaign content, offers, incentives, and other digital assets to maintain a consistent message across tiers.

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Digital Advertising

Search, display, social, and video advertising, are all ways to attract more quality shoppers to your website and thus resulting in more lead volume for your dealership. The Acura Dealer Digital Program is designed to provide Acura dealers an overall turnkey program that has nationally coordinated campaigns, the ability to dominate your local market, and allows you to promote what makes your dealership unique.

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Digital Retailing

Your website is your virtual showroom. The ability to facilitate the purchase process online is becoming increasingly important for dealers. The Acura Dealer Digital Program has certified several of the industry’s top digital retailing solutions to make it easy to start the car buying experience before even setting foot in the dealership.

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Acura Dealer Digital Certified Messaging Program offers the industry’s best Chat and Text tools that allow consumers the ability to instantly engage with your dealership via messaging. It is more important than ever to offer your website visitors the ability to communicate with your dealership in a manner that suits their preferences.

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Your dealer website generates the highest quality leads due to the visitation of low funnel consumers. The Acura Dealer Digital Program offers trade-in tools that seamlessly integrate with your website which drive more engagement from your existing traffic while providing your shoppers critical information during their shopping process without having to leave your website.

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Social Media & Reputation Management Program

Social media and online review sites are a critical element for dealer marketing. The Social Media and Reputation Management Program is designed to help dealers optimize their social media and online reputation strategies to foster and maintain long-term customer relationships, all of which helps drive new business and retain existing business. Dealers will benefit from coordination of national campaigns and brand assets, while still differentiating their brand within their local market.

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